Some users may experience an issue where Meta ads do not go live and remain stuck in a “payment failure verification” loop. This usually happens even when the payment details look correct. <h3 class="PlaygroundEditorTheme__h3" dir="ltr">Why This Happens</h3>Meta may fail to verify the payment method for several reasons:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Previous declined transactions</li><li value="2" class="PlaygroundEditorTheme__listItem">Bank security checks</li><li value="3" class="PlaygroundEditorTheme__listItem">Outdated card details</li><li value="4" class="PlaygroundEditorTheme__listItem">Meta flagging the card for review</li><li value="5" class="PlaygroundEditorTheme__listItem">Region/payment gateway mismatch</li></ul>Because of this, Meta keeps asking for verification and the ads remain paused or inactive. <h3 class="PlaygroundEditorTheme__h3" dir="ltr">Quick Fix (Most Common Solution)</h3>In many cases, the issue is resolved by adding a completely new payment method rather than updating the existing one. <h4 class="PlaygroundEditorTheme__h4" dir="ltr">Steps to fix:</h4><ol class="PlaygroundEditorTheme__ol1"><li value="1" class="PlaygroundEditorTheme__listItem">Go to Meta Ads Manager → Payment Settings</li><li value="2" class="PlaygroundEditorTheme__listItem">Click Add Payment Method</li><li value="3" class="PlaygroundEditorTheme__listItem">Add a different card (not the same one already on file)</li><li value="4" class="PlaygroundEditorTheme__listItem">Confirm the new card</li><li value="5" class="PlaygroundEditorTheme__listItem">Attempt to publish the ads again</li></ol>👉 After adding a different card, the verification loop usually stops and ads start running normally. <h3 class="PlaygroundEditorTheme__h3" dir="ltr">If the Issue Still Persists</h3>Try the following:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Use a credit card instead of a debit card</li><li value="2" class="PlaygroundEditorTheme__listItem">Contact your bank to allow online/international transactions</li><li value="3" class="PlaygroundEditorTheme__listItem">Remove all old payment methods and re-add a fresh one</li><li value="4" class="PlaygroundEditorTheme__listItem">Contact Meta Support to manually lift the verification block</li></ul> <h3 class="PlaygroundEditorTheme__h3" dir="ltr">The “payment failure verification” loop is normally caused by Meta being unable to validate the existing card. The fastest and most reliable fix is to add a new, different card to the ad account.</h3>

Some users may experience an issue where Meta ads do not go live and remain stuck in a****“payment failure verification”****loop.  
This usually happens even when the payment details look correct.

### ****Why This Happens****

Meta may fail to verify the payment method for several reasons:

* Previous declined transactions
* Bank security checks
* Outdated card details
* Meta flagging the card for review
* Region/payment gateway mismatch

Because of this, Meta keeps asking for verification and the ads remain paused or inactive.

### ****Quick Fix (Most Common Solution)****

In many cases, the issue is resolved by****adding a completely new payment method****rather than updating the existing one.

#### ****Steps to fix:****

1. Go to****Meta Ads Manager → Payment Settings****
2. Click****Add Payment Method****
3. Add a**different**card (not the same one already on file)
4. Confirm the new card
5. Attempt to publish the ads again

👉 After adding a different card, the verification loop usually stops and ads start running normally.

### ****If the Issue Still Persists****

Try the following:

* Use a****credit card instead of a debit card****
* Contact your bank to allow online/international transactions
* Remove all old payment methods and re-add a fresh one
* Contact Meta Support to manually lift the verification block

### The “payment failure verification” loop is normally caused by Meta being unable to validate the existing card.  
The fastest and most reliable fix is to****add a new, different card****to the ad account.

Meta Ads Not Going Live: “Payment Failure Verification” Loop – How to Fix It

Was this article helpful?