<h1 class="PlaygroundEditorTheme__h1" dir="ltr">Camera Quality</h1>This is where most people get confused. When recording ads to use in your marketing, our data has shown that raw, unedited videos always outperform highly edited and polished videos. There's a time and a place for high-end videos with big budgets, but for advertising on Facebook, YouTube, and Google, raw iPhone-quality videos perform the best. Ads that look like ads don't get people to stop and absorb what's being said. <h1 class="PlaygroundEditorTheme__h1" dir="ltr">Camera Framing (Landscape VS Portrait)</h1>We prefer portrait when requesting footage, as it caters to both placements:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Square (1080x1080)</li><li value="2" class="PlaygroundEditorTheme__listItem">Story (1080x1920)</li></ul> When recording in landscape (1920x1080) it's harder to capture what's in the centre of the frame for focus. <h1 class="PlaygroundEditorTheme__h1" dir="ltr">Audio &amp; Microphones</h1>In 2023, the top ranking factor for how YouTube ranked a video over others was based on the audio. Their data shows that someone visiting the platform will stay and watch much longer when the audio is crisp and clear, compared to someone else's, which is harder to understand. When you record videos, ensure your audio is clear and it's easy to hear your voice talking. Remove background noise, and make sure always to do tests before. You can buy <a href="https://www.amazon.co.uk/s?k=wireless+microphone+phone&amp;crid=2DC1K07YNYO3O&amp;sprefix=wireless+microphone+phon%2Caps%2C134&amp;ref=nb_sb_noss_2" rel="noreferrer" class="PlaygroundEditorTheme__link">wireless microphones</a> from Amazon or other stores for under £30 that will connect to your Bluetooth and allow you to record high-quality audio. <h1 class="PlaygroundEditorTheme__h1" dir="ltr">Spokesperson</h1>An obvious point, but when recording videos for the business, we always prefer to feature someone who's in the business full time, and/or may be speaking to customers. This gives them a familiar feeling when they call or follow up with the leads.

# Camera Quality

This is where most people get confused. When recording ads to use in your marketing, our data has shown that raw, unedited videos always outperform highly edited and polished videos.

There's a time and a place for high-end videos with big budgets, but for advertising on Facebook, YouTube, and Google, raw iPhone-quality videos perform the best. Ads that look like ads don't get people to stop and absorb what's being said.

# Camera Framing (Landscape VS Portrait)

We prefer portrait when requesting footage, as it caters to both placements:

* Square (1080x1080)
* Story (1080x1920)

When recording in landscape (1920x1080) it's harder to capture what's in the centre of the frame for focus.

# Audio & Microphones

In 2023, the top ranking factor for how YouTube ranked a video over others was based on the audio. Their data shows that someone visiting the platform will stay and watch much longer when the audio is crisp and clear, compared to someone else's, which is harder to understand.

When you record videos, ensure your audio is clear and it's easy to hear your voice talking. Remove background noise, and make sure always to do tests before.

You can buy[wireless microphones](https://www.amazon.co.uk/s?k=wireless+microphone+phone&crid=2DC1K07YNYO3O&sprefix=wireless+microphone+phon%2Caps%2C134&ref=nb_sb_noss_2)from Amazon or other stores for under £30 that will connect to your Bluetooth and allow you to record high-quality audio.

# Spokesperson

An obvious point, but when recording videos for the business, we always prefer to feature someone who's in the business full time, and/or may be speaking to customers.

This gives them a familiar feeling when they call or follow up with the leads.

<h1 class="PlaygroundEditorTheme__h1" dir="ltr">Camera Quality</h1>This is where most people get confused. When recording ads to use in your marketing, our data has shown that raw, unedited videos always outperform highly edited and polished videos. There's a time and a place for high-end videos with big budgets, but for advertising on Facebook, YouTube, and Google, raw iPhone-quality videos perform the best. Ads that look like ads don't get people to stop and absorb what's being said. <h1 class="PlaygroundEditorTheme__h1" dir="ltr">Camera Framing (Landscape VS Portrait)</h1>We prefer portrait when requesting footage, as it caters to both placements:<ul class="PlaygroundEditorTheme__ul"><li value="1" class="PlaygroundEditorTheme__listItem">Square (1080x1080)</li><li value="2" class="PlaygroundEditorTheme__listItem">Story (1080x1920)</li></ul> When recording in landscape (1920x1080) it's harder to capture what's in the centre of the frame for focus. <h1 class="PlaygroundEditorTheme__h1" dir="ltr">Audio &amp; Microphones</h1>In 2023, the top ranking factor for how YouTube ranked a video over others was based on the audio. Their data shows that someone visiting the platform will stay and watch much longer when the audio is crisp and clear, compared to someone else's, which is harder to understand. When you record videos, ensure your audio is clear and it's easy to hear your voice talking. Remove background noise, and make sure always to do tests before. You can buy <a href="https://www.amazon.co.uk/s?k=wireless+microphone+phone&amp;crid=2DC1K07YNYO3O&amp;sprefix=wireless+microphone+phon%2Caps%2C134&amp;ref=nb_sb_noss_2" rel="noreferrer" class="PlaygroundEditorTheme__link">wireless microphones</a> from Amazon or other stores for under £30 that will connect to your Bluetooth and allow you to record high-quality audio.

Recording Basics

Here you'll find our framework and guides to recording great quality videos. We recommend visiting here regularly to find out more

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